, which is abbreviated as SEO, is the process of traffic increment towards a website. It is specifically correlated to the position of a website in search engine results or precisely Google search results. Traffic dragged through SEO is organic and unpaid. This is how SEO definition can be simply understood.
SEO strategy consists of many factors. Changing the layout, content and overall structure of website in order to make it perfectly suitable to attract visitors and also the search engine, is a part of this strategy. It proposes the search engine to show your website in the higher positions of search results.
Let’s understand how does SEO work? The underlying process of SEO though seems complex due to the impact of different factors, but it’s rather easier. The basic procedure of SEO involves the gathering of information by crawler of a search engine. This full fledge data existing on internet is then provided by the crawler to the search engine. When we ask for the typed keywords, the search engine then show us the relevant results from the data got by the crawler.
A search engine determines the relevance of the searched words with the sites to be shown by many factors. The crawler checks the website content and its quality to evaluate whether to refer it or not. The quality is determined by many ways, among which prominent is the number and quality of other linked websites to relevant page/website. Besides, additional elements are also weighed such as loading speed of a website, how much it’s mobile friendly, and how much unique content it contains. These are the main factors effecting SEO and ranking of website.
Remember that a search engines always tries to show the best results to the users for the words they are searching for. The quality and relevancy of results matters too much in this aspect. So a search engines looks for different websites deeply to better understand their nature, to present the top relevant websites in the search results. Similarly, a search engines determines the capability of a website that how much it’s easy to navigate and read. Then the most user-friendly sites for the relevant needed information are shown at top positions in the results.
What’s interesting is how SEO can be leveraged to drive more relevant traffic, leads, sales, and ultimately revenue and profit for a business. Remember that search engine optimization doesn’t show its magic overnight. You may wait for months to taste the fruit of your hard work. The thing to consider is that whether your content is relevant and worthy for your intended audience or not, as it highly impacts the effectiveness of SEO.
Implementation of right SEO process provides you huge benefits of SEO for your business. But it’s necessary to put your content in front of right public during the procedure of search engine optimization. Visibility of your website and other related works can be expanded by improving their SEO on the search engines. Engagement and reach to more targeted organic traffic and potential customers can be got through creative and quality SEO-focused content. It’s the premier way for building a sustainable online business which results in conveying new traffic for years. One should also adjust the content and website at greater visibility and readability when enjoying a higher rank rather than settling them for low SERP rankings.
Here we share the basic steps of SEO to place your website at a higher position in search engine results:
Consider what your customers are searching for.
Optimize your web pages for your target keywords.
Ensure your website’s accessibility to both search engines and humans.
Struggle to make other websites’ get linked to your site.
Start measuring your SEO success.
Keywords possess a huge value in SEO process. For a successful SEO, consider the factors of search volume, relevance, and competition while determining the targeting keywords on your site. For this purpose, your prospective customers’ nature and needs must be understood well like what types of things are they interested in, what problems they have, and what type of language and tools they use, etc.
Let’s move towards discussing the types of SEO. There are two main kinds of SEO know as On-Page SEO and Off-Page SEO.
On-Page SEO is also known as On-Site SEO. Its practice involves optimization of elements on a website in order to get a higher rank in search engines results and attract more relevant traffic. On-Page SEO is the process of optimizing the content as well as the HTML source code of a page. A well-managed on-site SEO helps both the search engine and the audience in interpreting page content and understand clearly and quickly what the site page is about respectively.
Off-Page SEO is also known as Off-Site SEO. Its practice involves the actions taken outside of a website to increase its impact of ranking within search engine results. It’s the process of improving search engine and user perception about the popularity, relevance, trustworthiness, and authority of a website. This purpose is achieved by linking reputable pages, sites, and people on internet who promote your website.
Every organization wants their site to be shown in the top positions of search engine results for relevant keywords and phrases. To ensure a higher rank for website, they try to get best of SEO services from a tried and tested IT company. This is needed at a huge scale in a city like Dubai which is the center of business world. IT Radiation is one of the best IT Companies in Dubai presenting prime SEO service with reliable outputs. Our proficient SEO experts work at their best to place our client’s website at the top positions of search engine results. Contact IT Radiation now to avail magnificent and cost-effective SEO optimization offers!